Guaranteed: Most Effective Customer Value Creation Training

Detail your services

If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.

Announce coming events

Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

Display real testimonials

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Promote current deals

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Share the big news

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Display their FAQs

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

Beyond CX - Customer Value Creation Training

Section 1: Why is Creating Value For Your Customers Important To You?

  • Customers purchase on what they perceive as value to them
  • Why focus on creating value for customers?
  • Upgrade marketing effectiveness
  • Manage customer perceived value over the course of the buying cycle

Section 2: How To Define Your Customer Needs?

  • Customers perceive value in several dimensions
  • Types of customer needs
  • Voice of the Customer (VoC)
  • Customer journey mapping
  • Story Telling
  • Surveys
  • Customer Intelligence Data

Section 3: Creating your Outside-In Strategic Plan

  • Learn modern business marketing tactics and tools
  • Establish your Value Proposition
  • Create your Strategic Plan
  • Conduct a Competitive Analysis
  • Content Marketing Planning
  • Co-Creation / Netnography 

Section 4: Implement changes within your company - Making it happen

  • Transform Product Development
  • Transform Pricing - Discounts
  • Transform Customer Relationship Management
  • Implement Voice of the Customer
  • Transform Customer Experience and Service
  • Transform company culture


Section 5: Continue Building Customer Focused improvements

  • Company-wide management tools
  • Customer Retention
  • Management metrics
  • Build a strong customer focused culture
  • Big Data / Analytics

Why this training is important to you and your company

You will learn how to create value for your customers. In today's Internet-driven and global economy, businesses are struggling to find differentiation from their competitors.  Customers have access to products and services from a seemingly endless number of vendors. It is more important than ever for businesses to focus on the creating value for their customers in a way to attract and retain customers.

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