"Best of the best" - Integrated Customer Value Creation Training
Section 1: Why is Creating Value For Your Customers Important To You?
- Customers purchase on what they perceive as value to them
- Why focus on creating value for customers?
- Upgrade marketing effectiveness
- Manage customer perceived value over the course of the buying cycle
Section 2: How To Define Your Customer Needs?
- Customers perceive value in several dimensions
- Types of customer needs
- Voice of the Customer (VoC)
- Customer journey mapping
- Story Telling
- Surveys
- Customer Intelligence Data
Section 3: Creating your Outside-In Strategic Plan
- Learn modern business marketing tactics and tools
- Establish your Value Proposition
- Create your Strategic Plan
- Conduct a Competitive Analysis
- Content Marketing Planning
- Co-Creation / Netnography
Section 4: Implement changes within your company - Making it happen
- Transform Product Development
- Transform Pricing - Discounts
- Transform Customer Relationship Management
- Implement Voice of the Customer
- Transform Customer Experience and Service
- Transform company culture
Section 5: Continue Building Customer Focused improvements
- Company-wide management tools
- Customer Retention
- Management metrics
- Build a strong customer focused culture
- Big Data / Analytics
Why this training is important to you and your company
You will learn how to create value for your customers. In today's Internet-driven and global economy, businesses are struggling to find differentiation from their competitors. Customers have access to products and services from a seemingly endless number of vendors. It is more important than ever for businesses to focus on the creating value for their customers in a way to attract and retain customers.